The Ferrari Phenomenon

Product description

In The Ferrari Phenomenon, authors Matt Stone and Luca Dal Monte offer a unique perspective on the iconic car manufacturer. They begin with a revealing biographical sketch of Enzo Ferrari himself—from his childhood to his often-secret private life—and they explain the founding of the company in Modena, and its later move to Maranello. The book concludes by profiling the new generation of executives responsible for the company’s success today, and the dramatic contemporary architecture of the Maranello campus. Throughout the book, the authors approach their subject in a manner that’s a little less serious—and a little more fun. The book explores the lighter and lesser-known sides of Ferrari, not only through conventional chapters and text, but also in shorter, quick-reading pieces such as lists, quotes, and detailed photo captions. The result is an original account that begins with young Enzo’s dreams, long before he ever thought of producing cars under his own name, and covers rare and one-off Ferrari cars, little-known episodes from Ferrari history, and praise and complaints from great drivers and famous Ferrari owners. There’s also a virtual tour of the Ferrari factory, and even advice on what to see on a visit to Maranello.