Product description
“Instrument or Dream: The Advertising Message of the Automobile in Europe and the USA 1888-1978” is a fascinating work that explores the evolution of automotive advertising over nearly a century, from 1888 to 1978, both in Europe and in the United States United.
The book offers a comprehensive overview of advertising campaigns related to the automotive industry, analyzing how advertising messages have changed over time to reflect the social, cultural and economic trends of the time. Through a rich selection of images, slogans and vintage advertising texts, the author transports us back in time, providing an interesting window on the history of the automobile and advertising communication.
One of the most interesting aspects of the book is the critical analysis of the advertising strategies adopted by car manufacturers, revealing how advertising messages have often tried to sell not only a car, but also a lifestyle, aspirations and dreams related to freedom , to adventure and success.
“Tool or Dream” is an important work for enthusiasts of automotive history, marketing and communication. It is a fascinating journey into the world of automotive advertising, which allows us to understand how the image and message conveyed by these campaigns have contributed to shaping the image of the automobile in society and in the collective imagination.
