Product description
Those who enter into legend are always the revolutionaries, the visionaries, those who are able to try (and succeed) where others can only imagine.
Red Bull’s story ranks among the greatest industrial and economic stories of the last fifty years. The Austrian brand has not only built an empire in the already boundless world of energy drinks, but from that it has managed to create another, perhaps even bigger one.
The ingenuity of Dietrich Mateschitz has led to a new way of conceiving marketing by linking it to sports competitions, with a sprawling company capable of simultaneously creating profits and champions in every discipline, especially extreme ones. From the crazy speeds of Sebastian Vettel and Max Verstappen in Formula 1 to the record launch from the stratosphere of Felix Baumgartner, but also tennis, skiing, motorcycling, cycling and football: teams and athletes from all over the globe have linked their names to that of Toro Rosso , making the Salzburg brand fly into the firmament of sport.
