Product description
The book analyzes the period when Agnelli took the helm of Fiat in 1966, transforming it from a national company into a global giant. Through a detailed reconstruction of events, his entrepreneurial strategies, the challenges faced in the automotive sector, and his relationships with Italian and international political and financial institutions are explored.
The title itself highlights the delicate balance between renunciation and enterprise, reflecting the difficulties of a transforming Italy and the drive to innovate and compete in an increasingly global market. Agnelli emerges not only as a great industrialist but also as a man of power capable of influencing economic and social decisions well beyond the boundaries of Fiat.
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