Product description
A volume dedicated to the history and development of the Matra-Simca Rancho, one of the most original and innovative models of the 1970s.
The book explores in detail the genesis of this vehicle, considered a forerunner of modern SUVs thanks to its combination of versatility, robust design, and adventurous spirit.
Through a wide selection of period images, technical specifications, and in-depth analyses, the volume traces all phases of the Rancho’s production, from the initial design concepts to its commercialization, including its various versions and the innovations introduced. Special attention is given to the historical context in which this vehicle was created, highlighting Matra’s role in designing a car that combined practicality with off-road character, anticipating trends that would emerge in the following decades.
