Gm’S Motorama

Product description

In 1949, General Motors launched the first “Motorama,” an event that soon became a true cultural celebration of great significance.

Not only were the latest models from various brands showcased, but spectacular performances in pure Broadway style were also staged to introduce the public to cars destined to become legends, such as the 1951 LeSabre, the Cadillac LeMans, and the Corvette prototype.

This volume collects and documents the Motorama editions from 1949 to 1961, enriching the text with stunning period images and reproductions of the original posters and promotional materials of the time.