Product description
The first Ferrari saw the light in 1947. It was intended for competitions, like the cars that followed it, at least for the first few years.
It didn’t take long for the small Italian manufacturer to get the first victories. Some suppliers of headlight bulbs, tires, shock absorbers and spark plugs saw the opportunity to promote their products by associating them with Ferrari cars in their advertising.
In the 70s and 80s, Ferrari was synonymous with sportiness and luxury. The new advertisers did not take long to realize the advantages for their brand in being joined by the Italian company and in showing off their product with a red racing Ferrari.
Hundreds of advertisements have been created, published in print and spread on billboards. The most beautiful, the most interesting, the most original and many others are collected on these pages.
