Product description
This volume examines the crucial role played by Chevrolet car dealerships in the construction of Chevy identity. Readers will be entertained by anecdotes of early dealerships that took livestock and crops as trade-ins, coped with and thrived under Chevy’s stringent Quality Dealer Program in the 1930s, weathered World War II on the income generated by service departments, and corrected backward engineering of the immediate postwar era. Condition of the book: good inside but the cover is not in perfect conditions
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