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«The ambition, the passion, the perseverance, the sacred fire, the flashes of genius, the indomitable desire to win. And then the scrupulous study of every little detail. The ability to “read” every race and every driver and to develop a tailor-made strategy to point straight towards the highest step of the podium. Such a spirit of competition for which to finish second meant having lost.»
Passion, tenacity, ambition: these are the ingredients of the success of the Fiorio family. A genealogy that starts from his grandfather Sandro, owner of a tannery that was a crossroads for the people of the Resistance and later head of the Lancia press office. Precisely with a Lancia Appia Zagato, Cesare Fiorio, just twenty-two years old, won the Italian title of the GTA championship class 1150 cc, inextricably linking his life to the world of cars. Perfect synthesis of the sports automotive manager, to him we owe the merit of having made the rally a professional discipline.
But there would be a thousand ways to tell Caesar: there is only the embarrassment of choice, multifaceted and unstoppable as he is. Founder of High Fidelity (HF), the Lancia racing department protagonist of major international rallies, he was Team Principal and sports director in Formula One with Ferrari, Ligier (later Prost Grand Prix), Minardi. The king of racing and, as if that were not enough, the man of nautical competitions at sea: two-time world champion and six-time European champion, he broke in 1992 the world record for the fastest transatlantic crossing – the legendary Blue Ribbon -, unsurpassed to today.
Cristiano tells his father in these pages full of pride and love, weaving entrepreneurial story and intimate portrait. A story of passion and talent, a private tribute to an extraordinary adventure that continues to make us dream.