Bruno Sacco: Leading Mercedes Benz Design 1975-1999

Product description

When Bruno Sacco walked through the doors on his first day at Mercedes-Benz on 13 January 1958 it is highly unlikely that his Daimler-Benz colleagues could ever imagine that this nervous young man would not only revolutionize design but would change the way design and innovation connected with brand tradition forever. Bruno Sacco is one of the most influential automotive designers of the late twentieth century; many models launched during his era now characterize the Mercedes-Benz brand. When Nik Greene asked Bruno Sacco to assist with this book, he replied humbly ‘No-one designs a car alone, and more to the point, I never, for one minute, wanted to. From the moment I became Head of Design, I put down my pens and became a manager of minds.’