Product description
The book traces over a century of innovation and design of the BMW brand, an acronym for Bayerische Motoren Werke, which boasts a history that has its roots in 1913. Initially engaged in the production of aircraft engines, the company has rapidly evolved, expanding its offer with motorcycles and automobiles.
The book is not only a celebration of past achievements, but also a vision for years to come. BMW has always focused on innovation, exploring new technologies and alternative fuels with an eye to the future. With the recent presentation of the Neue Klasse vision, a concept car that foreshadows future generations of vehicles, he confirmed his role as a leader in the automotive sector.
In a constantly evolving world, BMW continues to maintain its vanguard position, anticipating consumer needs and adapting to market challenges: a brand already “two steps ahead of the future”.
