Product description
An extraordinary journey through 125 years of the history of Fabbrica Italiana Automobili Torino, one of the most iconic companies in the Italian industrial and cultural landscape. Published on the occasion of the exhibition at the National Automobile Museum of Turin, this volume is not only a celebration of Fiat’s automotive evolution but also a fascinating story of modernity, innovation, and style that has marked the twentieth century and beyond.
Through a rich collection of historical images, advertisements, artist sketches, archival documents, and photographs, the book retraces Fiat’s role as the driving force behind Italy’s modernization. It’s not just about automobiles, but a universe of design, technology, cinema, sports, and culture that has profoundly influenced the collective imagination and national identity.
A work that offers, with an original and visually engaging approach, Fiat’s contribution to society, telling not only its industrial history but also its impact on the daily lives of millions of people.
125 times FIAT is a must-read for car enthusiasts, history lovers, and design aficionados, a tribute to the entrepreneurial spirit and vision of a company that has reinvented itself over time, leading Italy into modernity.
