The author
Zatz David
David Zatz is a writer, editor, and organisational development consultant, former publisher, and editor.
He started a major Chrysler-oriented web site in 1994, which became Allpar.com in 1998, and expanded the site every year until selling it in late 2017.
After gaining a PhD in social and organisational psychology, David worked for measurement-based change firm Metrus Group, starting his own firm (Toolpack Consulting) in 2001. His non-automotive work has appeared in Quality Digest and HRMagazine, trade publications (such as Print & Graphics), the Encyclopedia of Management, and the Business Strategy Book of Readings.
David currently owns three Mopars – one red, one white, and one blue – a Chrysler, a Plymouth, and a Dodge.